1) Facebook Advert
It all starts with a Facebook advert. This could be an image or video
inviting prospects to sign up to your FREE lead magnet. The image and
language you choose to use should aim to hit the pain points.
2) PDF / Webinar Sign-Up Page
Once a prospect clicks on your ad, they are taken to a sign up page, also
called a landing page, where they submit their email address in exchange for your
free lead magnet. Then you continue to give them value through emails.
3) PDF / Webinar
Your prospect will receive a confirmation email and will be directed to an
automated webinar or whatever content that they signed up for. Remember to give your
prospects immense value. This will help to establish you as an authority and develop trust.
4) Application Page
From the webinar or whatever your lead magnet is, prospects are offered the
opportunity to apply for a Skype call. The purpose of this application form is to weed
out the serious potential clients from the time-wasters.
5) Skype Call
On the Skype call, you can talk about the pain points of your target audience and
eventually sell them your product or service. This is the opportunity to really show them
what they can achieve through your products or services.
